Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk.

Why you should listen

Tom Wujec is a Fellow at Autodesk, the makers of design software for engineers, filmmakers, designers. At Autodesk, he has worked on software including SketchBook Pro, PortfolioWall and Maya (which won an Academy Award for its contribution to the film industry). As a Fellow, he helps companies work in the emerging field of business visualization, the art of using images, sketches and infographics to help teams solve complex problems as a group.

He's the author of several books, including Five-Star Mind: Games and Puzzles to Stimulate Your Creativity and Imagination.

Tom Wujec’s TED talks

More news and ideas from Tom Wujec


Mapping where we meet: TED University at TEDGlobal 2014

October 7, 2014

TED University is the raucous session before “real TED” starts when attendees get up and give their own short talks. (Some of our very favorite TED Talks came from this session, like talks on Lego, sex, and 5 dangerous things you should let your kids do.) This morning at a cheerful 9am, we met the […]

Continue reading

Build a tower, build a team: Tom Wujec on

April 22, 2010

Tom Wujec presents his research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow. Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average? (Recorded at TED University 2010, February 2010 in Long Beach, CA. […]

Continue reading