Ideas worth spreading

3 ways the brain creates meaning

1,288,970 views | Tom Wujec • TED2009

Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

Information designer Tom Wujec talks through three areas of the brain that help us understand words, images, feelings, connections. In this short talk from TEDU, he asks: How can we best engage our brains to help us better understand big ideas?

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Tom Wujec

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Tom Wujec studies how we share and absorb information. He's an innovative practitioner of business visualization -- using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.