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Stacey Kramer has traveled the United States and the world helping to create names and brands for growing companies.

Why you should listen

Co-founder of Brandplay, a brand strategy firm, Stacey Kramer also founded Word for Word, a naming and branding consultancy serving national and global companies -- from big, recognizable names to next year's newsmaking startups.

In 2009, Kramer found herself confronting a terrifying diagnosis: a CAT scan revealed she had a brain tumor -- the size of a golf ball. She told her remarkable, personal story at TED2010.

What others say

“The next time you face something that's unexpected, unwanted, and uncertain, consider that it just may be a gift.” — Stacey Kramer

Stacey Kramer’s TED talk

More news and ideas from Stacey Kramer


TEDWeekends asks: Can trauma be a gift?

March 16, 2013

At TED2010, Stacey Kramer told the moving story of the most treasured gift she ever received: a brain tumor the size of a golf ball. Despite the pain, she wouldn’t have traded her experience for anything – because, in the end, it changed her life for the better. Kramer’s poignant talk is featured on today’s […]

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