Rufus Griscom and Alisa Volkman co-founded Babble, a website for parents. He’s the CEO, she’s the VP of sales strategy and brand development, and they have three sons.

Why you should listen

Alisa Volkman co-founded Babble with her husband, Rufus Griscom, in December 2006, and has spent the past four years growing the site to attract more than 4 million parents a month. As VP of Sales Strategy and Brand Development, Volkman oversees design, influences product development, and creates and sells custom ad programs.

Griscom serves as Babble’s CEO. He was co-founder of the pathbreaking in 1997, as the website’s founding editor and CEO. In the decade that followed, Griscom grew Nerve Media into a profitable website and online dating business, in the process spinning off Spring Street Networks. He serves as an advisor to several New York-based internet companies. Volkman and Griscom have three sons, Declan, Grey and the brand-new Rye.

What others say

“At work, [Griscom] and Volkman try to keep their relationship low-key. 'It’s in the elevator ride up to our offices that a transformation occurs,' Griscom says. 'We start the ride as a couple and end it as business associates.'” — Pia Chatterjee, Business 2.0 via CNNMoney.Com

Rufus Griscom + Alisa Volkman’s TED talk