Rob Cooke

Wellness advocate, relationship manager
Rob Cooke, a relationship manager for high net-worth individuals, investigates the cost of work-related stress — both in our personal lives and the global economy.

Why you should listen

Before his time in banking, Rob Cooke worked in the nutrition and wellness industry, sparking an interest in personal health in the workplace. He began to look into the effects of work-related stress, which not only decreases employee productivity but also drains the economy of billions of dollars annually. Cooke is an advocate for the practice of mindfulness and other innovative ways that people and companies can reframe their views on stress. He nurtures a growth mindset and remains optimistic in our ability to create and cultivate a healthier workforce, leading to long-term sustainable success.

Rob Cooke’s TED talk

More news and ideas from Rob Cooke


Ignite: The talks of TED@WellsFargo

February 6, 2020

World-changing ideas that unearth solutions and ignite progress can come from anywhere. With that spirit in mind at TED@WellsFargo, thirteen speakers showcased how human empathy and problem-solving can combine with technology to transform lives (and banking) for the better. The event: TED@WellsFargo, a day of thought-provoking talks on topics including how to handle challenging situations […]

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