Protecting the natural environment for future generations is one of Prince William's key priorities.

Why you should listen

Prince William, The Duke of Cambridge, has long been an advocate for conserving the natural world. He has led international efforts to crack down on the illegal wildlife trade, through United for Wildlife, helped deliver an ivory ban in the UK, and continues to support many global initiatives that focus on conservation and ending human wildlife conflict. He believes that if we are to succeed in our fight to protect the planet, we need to redouble our efforts over the next decade. The launch of The Earthshot Prize comes after two years of work by Prince William and The Royal Foundation of The Duke and Duchess of Cambridge to develop a project which will support the global effort to protect and restore the environment. In addition to identifying evidence-based solutions to the biggest environmental problems the planet faces, The Earthshot Prize aims to turn the current pessimism surrounding environmental issues into optimism that we can rise to the biggest challenges of our time.

Prince William’s TED talk

More news and ideas from Prince William

Countdown Global Launch

Breakthroughs: Notes from Session 4 of the Countdown Global Launch

October 10, 2020

Countdown is a global initiative to accelerate solutions to the climate crisis. Watch the talks, interviews and performances from the Countdown Global Launch at ted.com/countdown. The world around us is mainly made of two things: nature and the materials that we extract from it. To fight climate change, we need to protect and regenerate nature […]

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Countdown Global Launch

The making of Prince William’s TED Talk

October 10, 2020

In a park close to Windsor Castle, to the West of London, is an old oak with a large protruding root. It’s sitting on that root that Prince William, The Duke of Cambridge, gives his first TED Talk as part of Countdown, TED’s climate initiative launched on October 10, 2020.  Prince William’s climate engagement is […]

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News

TED and Future Stewards announce Countdown, a global initiative to champion and accelerate solutions to the climate crisis

September 14, 2020

Prince William, His Holiness Pope Francis, Yemi Alade, Monica Araya, Xiye Bastida, Jesper Brodin, Don Cheadle, Dave Clark, Christiana Figueres, Al Gore, António Guterres, Chris Hemsworth, Kara Hurst, Lisa Jackson, Rose Mutiso, Johan Rockström, Prince Royce, Mark Ruffalo, Sigrid, Jaden Smith, Nigel Topping and Ursula von der Leyen join scientists, activists, artists, schools and leaders […]

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