BCG's Philip Evans has a bold prediction for the future of business strategy — and it starts with Big Data.

Why you should listen

Since the 1970s, business strategy has been dominated by two major theories: Bruce Henderson's idea of increasing returns to scale and experience and Michael Porter's value chain. But now decades later, in the wake of web 2.0, Philip Evans argues that a new force will rule business strategy in the future -- the massive amount of data shared by competing groups.

Evans, a Senior Advisor at Boston Consulting Group, is the co-author of Blown to Bits, about how the information economy is bringing the trade-off between "richness and reach" to the forefront of business. Evans is based in Boston.

Philip Evans’ TED talk