Drawing inspiration from frugal innovators in emerging markets, Navi Radjou helps businesses with limited resources discover unexpected ways to succeed.

Why you should listen

In the best-selling book Jugaad Innovation, Navi Radjou and his co-authors borrow the Hindi word for improvised solutions to illustrate how organizations can hurdle stubborn challenges with quick thinking, innovative planning and entrepreneurial agility to deliver greater value to clients and consumers worldwide.

Radjou believes that “frugal innovation,” inspired by companies in emerging markets such as India and China, is gradually being adopted in Western economies, and that it "promises to become a unifying element in North-South cooperation in an increasingly interconnected globally economy".

A fellow at Judge Business School at the University of Cambridge, Radjou is a member of the World Economic Forum's Global Agenda Council on Design Innovation and a columnist at the Harvard Business Review.

What others say

“[Radjou and his co-authors] argue convincingly that frugal innovation will change rich countries, too.” — The Economist, 2012

More news and ideas from Navi Radjou

Business

The genius of frugal innovation

March 21, 2017

Human creativity is a natural, infinitely renewable resource -- and it’s coming up with smart, cheap solutions to people’s biggest problems. Strategist Navi Radjou explains.

Continue reading
Live from TEDGlobal

Basic needs: A sneak peek of session 9 at TEDGlobal 2014

October 9, 2014

In the grand scheme of things, food and water can go a long way. In this session we get back to basics, with talks about what’s in our food, how we grow it, and how we, err, dispose of it. The speakers who’ll appear in this session: Sipho Moyo wants to catalyze investment in and […]

Continue reading