Kirk Citron began his career as a fast-rising advertising executive, but now writes and provides media consultation for select non-profits.

Why you should listen

Kirk Citron seems to have an innate understanding of all things media. He began his career in advertising at Ogilvy & Mather in New York, but soon started his own agency with Matt Haligman. Citron Haligman Bedecarré landed major clients and was named Adweek’s West Agency of the Year. Citron then transformed the company into AKQA -- a digital advertising agency that has won awards on both sides of the Atlantic with offices around the world.

Today, Citron continues to write and innovate. He is the editor of The Long News, finding news stories that will continue to matter as many as a thousand years from today, and consults for a number of non-profit organizations. He is also the author of the play But Not For Lunch, which has been staged at theaters in Maine, Miami and Pennsylvania.

What others say

“Some stories are more important than others.” — Kirk Citron

Kirk Citron’s TED talk

More news and ideas from Kirk Citron

And now, the real news: Kirk Citron on

March 31, 2010

How many of today’s headlines will matter in 100 years? 1000? Kirk Citron‘s “Long News” project collects stories that not only matter today, but will resonate for decades — even centuries — to come. At TED2010, he highlights recent headlines with the potential to shape our future. (Recorded at TED2010, February 2010 in Long Beach, […]

Continue reading