Kevin Allocca

Head of Culture & Trends, YouTube
Kevin Allocca is YouTube's expert on the intersection of web video and global culture

Why you should listen

Kevin Allocca is an author and technology professional and is currently the Head of Culture & Trends at YouTube, where he tracks popular video phenomena and manages trending content initiatives. He is YouTube's expert on the intersection of web video and global culture, and is often cited in the press on subjects of virality, popularity and breaking news.

His book, VIDEOCRACY: How YouTube Is Changing the World . . . with Double Rainbows, Singing Foxes, and Other Trends We Can’t Stop Watching, which explores YouTube's most interesting trends and the impact of video on our culture, was published by Bloomsbury in 2018.

What others say

“I admit, I have a pretty unusual job.” — Kevin Allocca on

Kevin Allocca’s TED talk

More news and ideas from Kevin Allocca


TED Radio Hour: The Next Greatest Generation?

September 6, 2013

This week’s TED Radio Hour tries to pinpoint what exactly makes a millennial a millennial. Growing up in a world marked by a new set of challenges and opportunities — the Internet, longer lifespans, an economic crisis — today’s twentysomethings have a vastly different perspective on and approach to life from previous generations. What makes […]

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