Julian Treasure studies sound and advises businesses on how best to use it.

Why you should listen

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, airports -- on how to design sound in their physical spaces and communication. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business, a manual for effective sound use in every aspect of business. His most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, based on his TED Talk, offers practical exercises to improve communication skills and an inspiring vision for a sonorous world of effective speaking, conscious listening and understanding. He speaks globally on this topic.

More news and ideas from Julian Treasure

Global Issues

9 ways that sound affects our health, wellbeing and productivity

April 24, 2013

Julian Treasure cares very deeply for your ears. That’s why he’s given TED talks like “The 4 ways sound affects us” and “Why architects need to use their ears.” Treasure is on a mission to make policymakers, engineers, architects and, well, everyone think more about what they hear around them — because the way things […]

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