Julian Treasure studies sound and advises businesses on how best to use it.

Why you should listen

Julian Treasure is the chair of the Sound Agency, a firm that advises worldwide businesses -- offices, retailers, hotels -- on how to use sound. He asks us to pay attention to the sounds that surround us. How do they make us feel: productive, stressed, energized, acquisitive?

Treasure is the author of the book Sound Business and keeps a blog by the same name that ruminates on aural matters (and offers a nice day-by-day writeup of TEDGlobal 2009). In the early 1980s, Treasure was the drummer for the Fall-influenced band Transmitters.

Treasure's most recent book, How to be Heard: Secrets for Powerful Speaking and Listening, offers an inspiring vision for a sonorous world of effective speaking, listening and understanding.  

More news and ideas from Julian Treasure

Global Issues

9 ways that sound affects our health, wellbeing and productivity

April 24, 2013

Julian Treasure cares very deeply for your ears. That’s why he’s given TED talks like “The 4 ways sound affects us” and “Why architects need to use their ears.” Treasure is on a mission to make policymakers, engineers, architects and, well, everyone think more about what they hear around them — because the way things […]

Continue reading

Quoted at TED2013: Julian Treasure on five-senses design

February 28, 2013

Julian Treasure watches out for the ears. In the four TED Talks he’s given so far, he’s offered up “5 ways to listen better” and “Sound health in 8 steps.” At TED2013, we asked him: What speakers have given you the best auditory experience so far? It was nice to hear Jinsop Lee today talking […]

Continue reading