Using unexpected channels like the pulpit and the barber’s chair, Dr. Joseph Ravenell delivers basic health care information to an at-risk demographic — African-American men.

Why you should listen

Colorectal cancer and hypertension are the two leading causes of death among African-American males over 50, and yet these men remain underserved by basic diagnostic procedures such as blood pressure checks or cancer screening. By tapping the members of the African-American community most often trusted by men -- barbers and religious leaders -- Joseph Ravenell hopes to change that.

Working with New York University's Men's Health Initiative, Ravenell studies and implements community-based strategies to diagnose and treat these preventable and potentially deadly diseases, offering blood pressure readings at barbershops and health education at churches and mosques.

What others say

“This doctor is trying to save black lives, one haircut at a time.” — Huffington Post, September 14, 2015

Joseph Ravenell’s TED talk

More news and ideas from Joseph Ravenell

Live from TED2016

The intersection of health and haircuts: Joseph Ravenell at TED2016

February 16, 2016

The barbershop is a safe haven for black men, a place where they don’t have to worry about how they’re perceived by the outside world, says physician and men’s health advocate Joseph Ravenell. “It’s a place where we don’t feel threatened — or threatening,” he says. Ravenell recalls his first experiences at the barbershop as being filled with discussion. […]

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