Jessica Apotheker

Marketing expert
BCG's Jessica Apotheker helps companies make their marketing dreams come true.

Why you should listen

Jessica Apotheker is the global chief marketing officer at Boston Consulting Group, where she leads a team of global marketers. She serves as an advisor to CMOs as a commercial partner of BCG, and in this role she helps companies forward their data-driven marketing agendas, build advanced digital and data marketing capabilities, and deploy advanced marketing AI platforms. She is also passionate about DEI, particularly in the tech space, and has done extensive research on bias in the tech ecosystem and how tech and AI can help solve this at scale.

Jessica Apotheker’s TED talk

More news and ideas from Jessica Apotheker


Flipside futures: The talks of TED@BCG 2023

November 16, 2023

Today is good, but tomorrow can always be better. There are new possibilities for our future if we use our uniquely human creativity. In a day of talks and performances, 16 leading minds gathered to flip expected thinking on its head and map out how we might build a brighter future. The event: TED@BCG: Flipside […]

Continue reading