Jennifer Aaker is a behavioral scientist focused on understanding what creates meaning vs. happiness in life.

Why you should listen

Jennifer Aaker is General Atlantic Professor and Coulter Family Fellow at the Stanford Graduate School of Business and a leading expert on how purpose and meaning shape individual choices -- and how technology can positively impact both personal well-being and company growth. Her work has been widely published in leading scientific journals and featured in The EconomistNew York Times, The Wall Street Journal, The Atlantic and Science. Most recently, she coauthored the national bestseller Humor, Seriously: Why Humor Is a Secret Weapon in Business (and Life). Recently named MBA Professor of the Year, Aaker counts winning a dance-off in the early 1980s among her greatest feats.

Jennifer Aaker’s TED talk

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Live from TEDMonterey

Mindset reset: Notes from Session 2 of TEDMonterey

August 2, 2021

Session 2 kicked off the first full day of TEDMonterey with six speakers and one performance ready with an invitation for you to think differently, wonder ceaselessly and transform the ways you interact with the world — big and small. The event: TEDMonterey: Session 2, hosted by TED’s Helen Walters on Monday, August 2, 2021 […]

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