James Rhee

Goodwill strategist
James Rhee is an acclaimed entrepreneur, leader and goodwill strategist

Why you should listen

James Rhee catalyzes and transforms people, brands and organizations by identifying and unleashing purpose with mathematical and creative systems. As an unlikely first-time CEO, Rhee reinvented Ashley Stewart, a brand serving and employing predominantly Black women, through the operationalization and measurement of core values and intangible assets such as goodwill. The results serve as tangible proof of the power of diverse ecosystems and a blueprint for a more collective form of capitalism. His current venture, Red Helicopter, is a global platform for individuals, and their families and organizations, interested in co-creating an ecosystem bridging the systems of money, life and joy through kindness.

Rhee is the John H. Johnson Chair of Entrepreneurship and senior advisor of the Global Women’s Center at Howard University. He is also a senior lecturer at the MIT Sloan School of Management and executive-in-residence at the MIT Leadership Center. He earned his AB with honors from Harvard College and his JD with honors from Harvard Law School, where he was an editor of Harvard Law Review. He is a longtime impact investor and former high school teacher. He is working on a book.

(Photo credit: Kimberly M. Wang)

James Rhee’s TED talk

More news and ideas from James Rhee


Recalibrate: The talks of TED@BCG 2021

October 7, 2021

As the world opens up and we move out of crisis mode, the most important lesson might be that change and disruption will continue to happen frequently and dramatically. So the question becomes: How can we adapt? In a day of talks and performances, a range of speakers explore how to harness creativity and imagination […]

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