Gala Marija Vrbanic

Why you should listen

Gala Marija Vrbanic is the founder of Tribute Brand, a high-end digital fashion brand and fashion tech house developing various utilities for digital fashion. They are known as one of the biggest pioneers in the field and famous for their characteristic contactless and cyber aesthetics.

With a strong background in traditional fashion, Vrbanic officially launched Tribute Brand in April 2020 as the world's first direct-to-consumer digital fashion brand. They are the first commercially successful digital fashion brand, paving the way for the whole digital fashion market. Their work has been published in most major press and they regularly collaborate with and support the biggest names from the industry, offering both design expertise and production and distribution services, including purpose-built AR tech, blockchain expertise and app development. By encouraging people to transfer their identities onto the virtual realm, they aim to decrease the demand (and, thereby, the production and usage) of physical clothes. Their goal is to improve the societal impact of the fashion market, making it fairer and more accessible, and to change behaviors in a fully sustainable way.