But some jobs -- and industries -- will still require a human touch. Technology researchers Andrew McAfee and Erik Brynjolfsson have a guess as to which ones.Continue reading
Why you should listen
The director of the MIT Center for Digital Business and a research associate at the National Bureau of Economic Research, Erik Brynjolfsson asks how IT affects organizations, markets and the economy. His recent work studies data-driven decision-making, management practices that drive productivity, the pricing implications of Internet commerce and the role of intangible assets.
Brynjolfsson was among the first researchers to measure the productivity contributions of information and community technology (ICT) and the complementary role of organizational capital and other intangibles. His research also provided the first quantification of the value of online product variety, often known as the “Long Tail,” and developed pricing and bundling models for information goods.
His books include Wired for Innovation: How IT Is Reshaping the Economy and Race Against the Machine: How the Digital Revolution Is Accelerating Innovation, Driving Productivity and Irreversibly Transforming Employment and the Economy (with Andrew McAfee); and the recent article "Big Data: The Management Revolution" (with Andrew McAfee).
What others say
“Technology is essential for creating value and raising productivity, but it creates losers as well as winners.” — James Crabtree, Financial Times
Erik Brynjolfsson’s TED talk
More news and ideas from Erik Brynjolfsson
Last week, TED speakers Robert Gordon and Erik Brynjolfsson joined us for a live, one-hour debate on the future of the US economy. It was a furious hour of typing, with both speakers contributing just over 1,500 words in response to a wide variety of user questions. A few highlights: Ryan Zeigler asks: Mr. Brynjolfsson, […]Continue reading
Economists Robert Gordon and Erik Brynjolffson see very different things when they look at the stagnation of the U.S. economy in recent years. It’s almost as if they’re looking at an optical illusion image – one seeing a candlestick while the other sees two faces just inches apart. In today’s talks, they both outlined their […]Continue reading