If we want the people in our lives to put down their steak knives and seriously consider changing their diets, we need to change the conversations we’re having with them, says food innovator Bruce Friedrich. Here's what to say -- and what not to say.Continue reading
Why you should listen
Bruce Friedrich is cofounder and executive director of The Good Food Institute (GFI), an international nonprofit that is fostering a sustainable, healthy and just agricultural system through food innovation. With branches in the United States, India, Israel, Brazil, Europe and Asia Pacific, GFI is accelerating the production of plant-based and cell-based meat, eggs and dairy in order to bolster the global protein supply while protecting our environment, promoting global health and preventing food insecurity and animal cruelty. Friedrich has penned op-eds for the Wall Street Journal, USA Today, the Los Angeles Times, Chicago Tribune, Wired and many other publications. He has appeared on The Today Show, NBC Nightly News, CBS Evening News and a variety of programs on MSNBC, Fox News, and CNN. Friedrich has coauthored two books, contributed chapters to seven more, and has written seven law review articles. Watch his TEDxSonoma talk here.
Friedrich graduated magna cum laude, Order of the Coif, from the Georgetown University Law Center and holds degrees from Johns Hopkins University and the London School of Economics.
Bruce Friedrich’s TED talk
More news and ideas from Bruce Friedrich
The theme of TED2019 is "Bigger than us," and day 1 did not disappoint. Even though it had just three sessions, they were chock-full of compelling ideas and calls for action.Continue reading