Ayelet Fishbach studies social psychology, management and consumer behavior. She is an expert on motivation and decision-making.

Why you should listen

Ayelet Fishbach is the Jeffrey Breakenridge Keller professor of behavioral science and marketing at the University of Chicago Booth School of Business, as well as the past president of the Society for the Science of Motivation and the International Social Cognition Network. She has been published in many psychology and business journals, including Psychological Review and Psychological Science, and served as an associate editor of several journals, including the Journal of Personality and Social Psychology and Psychological Science. Her groundbreaking research on human motivation has won the Society of Experimental Social Psychology's Best Dissertation Award and Career Trajectory Award; the Society of Consumer Psychology’s Distinguished Scientific Contribution Award; and the Fulbright Educational Foundation Award. She is the author of Get It Done: Surprising Lessons from the Science of Motivation.

Ayelet Fishbach’s TED talk