Andy Dunn redefined retail with the success of the digitally native menswear brand Bonobos. Now he wants to change the way we think about entrepreneurship and mental health.

Why you should listen

Andy Dunn cofounded the men's apparel company Bonobos in 2007, and he served as the company's CEO for 10 years. Bonobos was the first American brand launched at scale using the internet, and its inventory-free store model pioneered a new retail experience for the digital era. In 2017, he sold the company to Walmart for $310 million.

So far, so success story. But in May 2022, Dunn published his memoir, Burn Rate: Launching a Startup and Losing My Mind, which chronicles his journey at the intersection of entrepreneurship and bipolar disorder. He is passionate about sharing his own story in the name of helping us all rethink our attitude toward innovation, reality — and delusion. Meanwhile, he hasn't given up his work as an entrepreneur: his latest venture, Pie, is a social app addressing the societal trends of loneliness and social isolation. He describes it as, "more social, less media."

Andy Dunn’s TED talk

More news and ideas from Andy Dunn

Live from TED2023

Discovering how our brains might soon get upgraded: Notes on Session 6 of TED2023

April 19, 2023

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