Why you should listen
While working with Google’s Android team, Amit Sood’s passion for art led him to initiate a 20 percent time project to bring museums onto the web. This turned into the Art Project, an ambitious effort to allow brushstroke-level access to the world’s museums and masterworks.
Soon after its inception in 2011, Art Project became part of the Cultural Institute, which has expanded Google’s focus to include access to over 950 institutions (including the British Museum and the MoMA), world wonders, street art galleries, and even collections of seminal historical documents (including Nelson Mandela’s prison letters). In 2015, the Cultural Institute announced a massive upgrade -- the ability to explore great theaters, concert halls, and even the stages of venues like Carnegie Hall or the Palais Garnier to experience concerts and productions from a performer’s perspective.
What others say
“This isn’t just about putting the collection online. Through our partnership with Google, we hope to give people new ways to experience and enjoy the museum, new ways to learn, and new ways to teach.” — Neil Mc Gregor, Evening Standard, November 12, 2015