x = independently organized TED event

Theme: Trust as a new currency ?

This event occurred on
September 22, 2013
12:00am - 12:00am UTC
(UTC +0hrs)

Trust is now one of the pillars of the new economy: lend or rent his house, his car to strangers, leaving with strangers, using credit cards online. But trust, is it not also agree to get on a bus which we do not know the driver, share a taxi, give a copy of its key to his housekeeper, eating in a restaurant ...?

Our moments, our days, our lives are made of trust. This trust between institutions and citizens, between citizens and businesses, may eventually disappear. And if we now fully self ourselves in an economy whose reputation is the slogan?

What if the trust became the new exchange value of a better society?

Palais des congrès
Avenue Mohammed V
Tunis, 1001
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Speakers may not be confirmed. Check event website for more information.

Hela Ammar

is part of a lineage of a new generation of female Arab artists whose approach often expresses an internal, social and cultural duality in their quest for identity. Born in June 1969, she lives and works in Sidi Bou Said, Tunisia. She is directly inspired by her daily experiences, her life, and the way she communicates to realize her vision on subjects such as the image and the feminine identity in the Arabic Mediterranean cultures. Since 2003, her work has been regularly showcased in Tunisia and abroad.

Taoufik Jebali

is a Tunisian playwright, director, comedian and professor who cofounded the Collective for Action for the Diffusion of Arab Culture in France (CADCAF). He teaches theatre the Center for Dramatic Art of Tunis, and also collaborates with the New Theatre of Tunis company on dramatic performances. He is the founder of the Phou Theatre as well as the El Teatro Studio, a center for theatrical education open to all lovers of theatre.

Leila Sassi

is a writer and author of two blogs on literature. While working in finance, Leila is also a member the association El Medina in Tunisia, as well as the association L’Art Rue. She has also participated as a consultant for Dream City 2012.

Juliano Tubino

is Worldwide Director for Innovation and Emerging Business at Microsoft where he is responsible for leading the company's Local Software Economy initiative, aiming to accelerate the software industry development and innovation by helping entrepreneurs to build software skills, solutions and businesses. Prior to joining Microsoft, Juliano's professional background included responsibilities in several areas in the business, from technical to marketing in companies like Compaq and HP, and as a CEO in the music industry and bio-technology company.

Jazem Halioui

is an IT specialist, entrepreneur, and CEO of Innova Tunisia. He is an advocate for transparency and citizen participation. Jazem is also the founder of OpenGov, a website that focuses on open data and open government. Currently, he works on media monitoring and analytics, online reputation and brand management, open source intelligence, and digital marketing.

Houeida Anouar

is a journalist and editor-in-chief at the Huffington Post Maghreb. She is also the executive director of a new international humanitarian social network project, aimed at bridging the poverty gap in the world. In her spare time, she likes to help Tunisian brands build their social media strategy. She has been involved in digital activism and free speech campaigns in Tunisia and is a strong believer in the power of social media power to ignite a democratic transition in Arab countries.

Zack Brisson

is strategist-in-chief of Reboot, and is directing the firm’s comprehensive growth as a social enterprise. He is a principal advisor to clients across Reboot portfolios and guides the team in developing a cohesive vision for a 21st century social contract. Zack has extensive experience bringing community driven approaches to policymaking, program design, and implementation. He has worked in Tunisia, Pakistan, the Niger Delta, and Washington D.C. in the service of delivering more just, accountable, and inclusive governance. Before co-founding Reboot, Zack led digital strategy for “Enough!”, the Center for American Progress’s project to end genocide and crimes against humanity.

Amine Chouaieb

is the founder of CHIFCO, a customer engagement platform that reinvents the way utilities, telecommunications companies, and facility managers interact with customers in order to reduce energy demand.He is member of the global shapers Tunis hub, board member of the Symboles foundation and member of the organizing team for the coming PNB NAPEO Tunisia event. Amine is a young active entrepreneur who is involved in technology and innovation and tries to setup a new ecosystem in the MENA region.

Sarah Arbi

is a journalist at EXPRESS FM as well as a creative consultant at copy strategy. Sarah studied mathematics at university before going on to become a communication manager at Global Production, as well as a journalist at the Tunisia Live.

Mariem Malouche

Mariem Mezghenni Malouche is a co-founding member of the Tunisian American Young Professionals association (TAYP), which aims to foster economic and business ties between Tunisia and the United States. Mariem is also a Senior Economist in the World Bank Middle East and North Africa Region (MENA) in Washington, DC. She joined the World Bank in 2004 as an economist in the MENA region then in the World Bank International Trade Department. She also has experience in the South Asia and Africa Regions. Before joining the Bank, Malouche earned a PhD in international economics from Université Paris-Dauphine, France, and a master degree in business fron University of Tunis III with the highest honors. Her professional areas of interest include trade policy, non-tariff measures, regional integration, export diversification, and trade finance. She is a co-author of Streamlining Non-Tariff Measures: a Toolkit for Policy Makers (World Bank 2012); co-editor of Non-Tariff Measures - A Fresh Look at Trade Policy's New Frontier; and co-editor of Trade Finance during the Great Trade Collapse (World Bank 2011). She has 2 kids, is passionate about photography and loves to travel.

Aurelie Salvaire

worked 4 years managing strategy and organization projects in hospitals throughout Europe with Antares Consulting before deciding to shift her career towards development. She then joined Intermon Oxfam to set up the humanitarian action unit. She is experienced in fieldwork in Ethiopia as Finance and HR Manager of their refugee camp project over there. Back in Europe, she joined Ashoka France to organize their 30th anniversary in June 2011 and identify social entrepreneurs in affordable housing. She graduated from HEC Business School in Paris in 2001, and now lives in Barcelona.

Taha BenMrad

is a managing partner with Simalaya. He is experienced in the areas of IT Strategy, governance, sourcing models, and complex program management. Prior to joining Simalaya, he spent 7 years in the Telecoms industry working for the Orange group where he occupied various senior management positions. His last assignment was leading the Enterprise Services department with responsibility for billing, portal and CRM activities from both business and technical perspectives.

Organizing team


Tunis, Tunisia
  • Fatène Ben Hamza