The theme was The Art of Living: Integrating Life's Passions. It was inspired and informed y the James Michener quote: "The master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his information and his recreation, his love and his religion. He hardly knows which is which. He simply pursues his vision of excellence at whatever he does, leaving others to decide whether he is working or playing. To him he’s always doing both.”
The theme was selected because we were in the depths of the Great Recession and business owners were struggling to keep their companies on track. They needed to be reconnected with the reason they started their business, to be reinspired by their passion for what they do.