x = independently organized TED event

Theme: Changing Behaviors for Good: What Works

This event occurred on
December 17, 2012
9:00am - 4:00pm PST
(UTC -8hrs)
Seattle, Washington
United States

The 2012 Tedx MontlakeCut focused on how to use social marketing strategies to spur behavior change. The event brought together leaders in the field of social marketing who shared their key insights into what works in behavior change campaigns. Attendees learned:
1. How to frame a social marketing campaign for success
2. How to define audience barriers to a desired behavior change and how to overcome them
3. How to gain insights into a target audience group including the importance of getting out from behind your desk and engaging directly with the people you are trying to influence
4. That where you place a message is just as important as what a message is
5. How to tap into social norms to encourage behavior change
6. About the need for brands to be authentic with their audiences
7. How to drop the awesome bomb – that idea that cuts through the clutter

Moderator Dave Ross kept the day fun and engaging with pop quizzes and humor.

UW: Genome Sciences Building
3720 15th Ave NE
Seattle, Washington, 98104
United States
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Organizing team


  • Dave Ward
    Event Organizer
  • Nancy Lee
    Event Organizer
  • Tamie Kellogg
    Event Organizer
  • Heidi Keller
    Event Organizer
  • Emily Sanford
    Event Organizer