BayArea
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Theme: Inside Apple...

This event occurred on
February 1, 2012
10:30am - 12:30pm PST
(UTC -8hrs)
Mountain View, California
United States

Inside Apple: How Apple’s way of doing business violates everything you learned

It has been said about Apple that its business practices are like a bumble bee: It shouldn’t fly, but it does. And how well it does. Apple is the first or second most valuable company in the world, and it got that way by doing business differently from how it is taught in Harvard Business School. The whole world loves Apple products, but even sophisticated business people don’t understand how Apple does what it does. Lashinsky discusses in detail Apple’s approach to leadership, personnel, secrecy, design, product development, marketing, public relations, and other seemingly mundane but extraordinarily unique approaches to business. The topics make for a particularly lively Q&A session: Everyone has an opinion about Apple (How much did Steve Jobs matter? Can my company be as secretive as Apple? What happens when an Apple product flops?). What’s more, the contemporary case study is playing out before the audience’s eyes. Each week’s news brings fresh discussion points.

Adam Lashinsky is the author of INSIDE APPLE: How America’s Most Admired—and Secretive—Company Really Works.

He is also Senior Editor At Large for Fortune. He is also a Fox News contributor. Prior to joining Fortune Magazine, Lashinsky was the Silicon Valley columnist for TheStreet.com, and before that the tech stock columnist for the San Jose Mercury News.

Samovar Conference Hall
1077 Independence Avenue
Mountain View, California, 94043
United States
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Organizing team

Tatyana
Kanzaveli

Los Altos, CA, United States
Organizer