x = independently organized TED event

Theme: Inspiring Ideas To The Max

This event occurred on
April 3, 2012
8:30am - 1:30pm +08
(UTC +8hrs)

TEDxSingapore celebrated its 3rd anniversary by curating it's 15th idea event since our launch on 15 April 2009. We partnered with the newly-launching MAX Atria @ Singapore EXPO to host and curate what is our most aspirational TEDxSingapore event to date.

"Inspiring Ideas To The Max" celebrates our human spirit and potential.

Our innate drive has propelled us to heights of truly amazing and inspiring human endeavours, achievements and imaginations. How will we continue to strive to better ourselves, to maximise our fullest potential as individuals, as a people and as a species?

As we look upon our journey, we increasingly realise that our pursuit now requires us to equally seek "Inspiring Ideas To The Min" Can we eliminate disease, hunger, exploitation? How can we reduce our reliance on fast-depleting resources like food, energy, water? Are we willing to achieve our own greatness at the expense of other people, other nations, our planet, and the well-being our children for whom we create the future?

Max or Min? If less is the new more, can we truly desire to have more of less?

Will our legacy be Greatness or Greed?

What deeply matters to you?

What do you want in life?

What will you do?

The programme featured:

- Seven TEDx Talks "Inspiring Ideas To The Max"

- 2011 TED Prize Inside Out Project Art Exhibition "Creative Sheroes" curated by Kelley Cheng

- 2012 TED Prize City 2.0 call-to-action

- "Inspiring Ideas To The Max" bookstore corner curated by the TEDx speakers.

- Two 'Inspiring Ideas to Reality' fully-guided tours to see, hear, touch and feel how inspired concepts and ideas transforms to action and actual innovation, and demo of innovative electric vehicles.

(i) Designing Green Ideas In The Max tour: From concept to construction MAX Atria was designed to be an innovative "Green" Convention Centre, this revealing tour to learn about amazing behind-the-scene technology and features that enable eco-sustainability

(ii) Staying Evergreen tour. Ever wondered what the next generation green hospitality will look and be like? Insightful tour of soon-to-launch Frasers Hospitality

(iii) Hands-on exhibition of SMOVE electric cars and vehicles

ABOUT: TEDxSingapore brings people together to seek a deeper understanding of ourselves and our world, and to inspire ideas and action for a better future for us all. Founded in April 2009, we are 100% Community-Created.

MAX Atria @ Singapore EXPO
1 Expo Drive
Singapore, 486150
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Speakers may not be confirmed. Check event website for more information.

Scott D. Anthony

is the managing director of Innosight Asia-Pacific. Based in Innosight’s Singapore office, he leads its Asian consulting operations and its venture-capital investment activities. Scott is has worked closely with senior leaders of Procter & Gamble, the Ayala Group, Johnson & Johnson, SingTel, Kraft, General Electric, LG, Credit Suisse, and Cisco Systems on topics of growth and innovation. In 2012 he published his fourth Harvard Business Review Press book: The Little Black Book of Innovation and the Harvard Business Review article "How P&G Tripled Its Innovation Success Rate,” co-authored with P&G Chief Technology Officer Bruce Brown. He previously co-authored Seeing What’s Next (2004) with Harvard Business School Professor and Innosight founder Clayton Christensen and was the lead author of The Innovator’s Guide. Scott received a BA in economics summa cum laude from Dartmouth College and an MBA with high distinction from Harvard Business School, where he was a Baker Scholar.

Masami Sato

is founder Buy-1-Give-1 in 2007 that takes a completely new look at the power of connection and business giving to create a world that’s full of giving. B1G1 now works with more than 500 businesses in over 14 countries and lists over 600 projects in 29 countries. She was born in Japan yet her desire to expand her horizons took her on a journey of exploration travelling throughout the world. Her way of travelling was about connecting with people to gain insights and understandings of different cultures, lifestyles and environment. In the past 16 years, she has lived in Canada, Guatemala, New Zealand, Australia and Singapore and travelled to more than 30 countries in 5 continents. Though originally educated to become an architect in Japan, her career has followed her diverse talent and extensive interests having been a teacher, a translator, an entrepreneur and a natural food chef (and a farmer!). Since 2001, she has co-founded and run commercial enterprises aiming to transform the way businesses are operated today. She is also an author of two books, ‘JOY - The gift of acceptance, trust and love’ and ‘ONE - Sharing the joy of giving’.

Thaddeus Lawrence

is known for successfully racing 1,000 kilometres in the hottest, coldest, windiest and driest deserts on earth, in a competition rated by TIME magazine as one of its Top Ten Endurance Competitions in the world. With his remarkable feats in the Sahara, Gobi, Atacama and Antarctica raising close to $200,000 for charitable organizations, Thaddeus has been called the Adventure Philanthropist. His infectious enthusiasm, sense of gratitude, and inexhaustible energy inspires him to help others appreciate their own successes to develop stronger resilience. He has appeared on Channel NewsAsia and the news-talk radio 938LIVE and has been featured numerous times in The Straits Times, TODAY, The New Paper, Action Asia and Men’s Health. As a speaker and trainer, Thaddeus has served a range of organisations like PriceWaterhouse Coopers, DBS, MINDEF, Public Service Division, Singapore Institute of Management and Academy of Singapore Teachers. His latest book Runaway Success: Life Lessons from Ultra Endurance Racing distills his lessons from the race world into principles for the real world.

Jason Pomeroy

is an architect, academic, and founder of Pomeroy Studio, an evidence-based design studio of international architects, urbanists, designers and theorists at the forefront of the Asian green built environment agenda. He graduated with distinction from the Canterbury School of Architecture and has a masters degree from Cambridge University. His research at Cambridge focussed on skycourts and skygardens in a 21st century vertical city model, and actively researches carbon zero development. approach that enable sustainable built environments from the micro scale of a dwelling to the macro scale of the city. Jason applies academic research to commercial projects in the interests of sustainability and innovation through projects like Idea House: the first carbon zero prototype house in South East Asia, Vision Valley Malaysia, and an 80,000 acre Network Garden City extension of Kuala Lumpur. He lectures, publishes, the author of Idea House: Future Tropical Living Today, and is finalising a book Greening the urban habitat: the role of the Skycourt and skygarden. Jason is an adjunct professor of Mapua Insitute of Technology; honorary professor of Nottingham University, and a visiting faculty to Cambridge, IE and Hawaii Universities, and sits on the editorial board of the Council for Tall Buildings and Urban Habitat.

Michael Totten

is Chief Advisor at Conservation International and is committed to living a sustainable lifestyle, conscientiously making sure that everything he does has a positive ecological impact. He doesn’t just walk the walk, though – he talks the talk! Michael's passion is to share information with everyone he meets about what they can do to curb climate change, promote the wellbeing of ecosystems and make our Earth a healthier, more vibrant place. He's convinced captains of industry and rock 'n' roll stars alike to reduce or offset their carbon emissions. Over the years Michael has done everything from promoting energy efficiency initiatives in developing countries to drafting groundbreaking climate change legislation in his efforts to improve the effects human societies have on nature. Michael has worked with's Climate and Energy team, focusing on a portfolio of multiple-benefit solutions that achieve climate protection and preventing species extinction while promoting healthy, sustainable economies. He is currently focused on scaling this portfolio strategy through web collaboration innovation networks.

Zann Huizhen Huang

is a largely self taught photographer who began her first serious foray into photojournalism after the tsunami in January 2005. Zann has covered humanitarian and socio-political issues in Iran, Iraq, Israel and the Palestinian Territories, Lebanon, Syria, Cambodia, Indonesia, Myanmar, Sri Lanka, China, Turkey, Tunisia, Thailand and the Phillippines. Her works have been published in Time magazine, Le Monde, Geo Italia, L’expresso and other publications in the US, Europe and Asia. She has also covered “Mental Health Issues” in Singapore and was featured in the Asia Exposed 2 series in late Sept 2011 on Channel News Asia. Zann's works have garnered numerous international awards such as the UNICEF photographer of the Year 2007 (Honourable Mention) and Le Grand Prix Care International du Reportage Humanitaire Award 2007 - Top 5 finalists. Zann’s works were exhibited at the Noorderlicht Photofestival 2006, VISA POUR L’IMAGE Photojournalism festival in 2007, Singapore Season 2007, New York Photo Festival 2009, Espace Dupon in Paris 2010 and Singapore's Gallery 2902 in 2009. Her child labor project in collaboration with the ILO-International Labour Organization was exhibited in Holland 2010. Her works on Iran was shown at Reportage Australia in 2010 and the 7th Angkor Photo Festival 2011.

Organizing team


Melbourne, Australia


  • The Curatorial Team TEDxSingapore
    ~for passion, for people, for purpose
  • Partner and venue host MAX Atria@Singapore EXPO
  • Partner: Frasers Hospitality
  • Media partner: BBC
  • Design Partner: The Press Room
  • Partner: National Environment Agency
  • TED Prize design partner Ideas Worth Doing
  • Curatorial partner Green Drinks Singapore
  • Content partner Eco Walk The Talk
  • TED Prize project partner: ZO Cards / ZO Media
  • Exhibitor: SMOVE electic mobility
  • Video storytelling partner Myles and More