x = independently organized TED event

This event occurred on
September 30, 2010
2:00am - 2:00am CEST
(UTC +2hrs)

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (subject to certain rules and regulations).

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Speakers may not be confirmed. Check event website for more information.

Jeff Gomez

Jeff Gomez, CEO of Starlight Runner Entertainment, a New York-based digital production company, is a pioneer of transmedia storytelling and an expert at incubating new entertainment franchises, strategic planning and production for cross-platform implementation. Jeff transforms intellectual properties into global franchises that successfully leverage an array of media channels and mass audience touchpoints. He also extends niche properties such as toys, animation or videogame titles across multiple platforms, which in turn generate multiple revenue streams for Starlight Runner

Stephen Dinehart

Stephen Dinehart is a designer, writer, teacher and artist best known for his work in narrative design and transmedia storytelling. He is founder and director of Narrware, a transmedia story studio, and The Narrative Designer

David Rowan

David Rowan is editor of the UK edition of Wired magazine, which won 2009 Launch of the Year at the British Society of Magazine Editors Awards. He writes a technology column for GQ magazine, and has written tech and trend-watching columns for The Times. He has edited The Guardian

Frederic Kaplan

Frederic Kaplan is the founder and CEO of OZWE, a company that designs and produces innovative interfaces and consumer electronic products. He is also the supervisor of a research team of the CRAFT laboratory at the Ecole Polytechnique Federale de Lausanne (EPFL). He graduated as an engineer of the Ecole Nationale Superieure des Telecommunications in Paris and received a PhD degree in Artificial Intelligence from the University Paris VI. Before coming to Switzerland, he worked ten years as a researcher at Sony Computer Science Laboratory contributing in particular to the AIBO robot. His researches have been published in international scientific journals of these different fields. He authored several popular science books in French and English. He is also the chief editor of a multidisciplinary journal publishing leading edge research in the science and technology of embodied autonomous systems. His inventions and devices have been exhibited in several museums including the Centre Pompidou in Paris and the Museum of Modern Art in New York.

Ian Ginn

Ian Ginn is a creative producer, writer and educationalist. His production company Hubbub Media is working with leading producers and creatives in Los Angeles and New York developing transmedia formats for teens and young adults. His consultancy company TransmediaLabs engages with clients in media and education, in product development, strategic business research and educational innovation. Ian is currently working with students on innovation projects for a major Dutch magazine publisher and a Dutch broadcaster. Working with digital media since 1991 he has produced feature films, television drama, interactive media and co-led innovation projects for leading media and technology corporations in Europe and the U.S.

Christy Dena

Christy Dena is a passionate transmedia narrative and game designer and researcher. Inspired to understand this new form of creativity, for seven years Christy has been researching the poetics of transmedia fictions. During this time she has presented on the topic worldwide, mentored to film, television and literature professionals, and consulted to agencies, corporations, brands, broadcasters and production companies. Client projects range from multi-million dollar large-scale projects to independent arts and gaming. She co- authored the Writer

Christopher Sandberg

Christopher Sandberg is CEO and founder of television and new media production company The Company P, which won the International Emmy Award for Outstanding Interactive TV Service 2008. Sandberg is dedicated to the exploration of human interaction and massive audience involvement in modern entertainment. He has over a decade of experience in start-ups as CEO and as Executive Producer in television, online and mobile, ranging from drama to social applications and games. Sandberg is Executive Producer and creative lead for the new project by Tim Kring (creator of Heroes), with the working title Teva. Notably Sandberg was Executive Producer of the multiple award winning participatory drama The Truth About Marika (produced with SVT) and Creator and Executive Producer of Dollplay, a participation drama built for the FOX show Dollhouse together with Joss Whedon.

Dan Hon

Dan is a senior member of the Wieden + Kennedy London creative department, specializing in games, play and new ways of storytelling. In 2007 Dan founded with his brother Adrian, Six to Start, an award winning entertainment production company. Six to Start

Simon Harrop

Simon Harrop is the CEO of Brand Sense, the global experts in sensory marketing, specialising in sensory retail, space consultancy and product development. In his role as a sensory branding guru and expert, Simon has enjoyed extensive public profiling through media such as the BBC, ITN News at Ten, International Herald Tribune, Brand Strategy and the Daily Mail. Before establishing Brand Sense in 2006, Simon worked in a variety of marketing roles. A strong belief in the power of the sense of smell led him to form The Aroma Company in 1993. The Aroma Company provided strategic brand development and promotion through the sense of smell. Simon launched Brand Sense in 2006 to help carry the message of sensory marketing out to a wider audience. Simon has created sensory strategies for brands such as British Airways, P&G and General Motors. Sensory Branding is now used across the globe by companies such as Nestle, McDonalds, Unilever, and Glaxo Smith Kline.

Caroline Phillips

California-born, French-resident entrepreneur and musician Caroline Phillips chose the Basque Country as her home. Besides learning and singing in the Basque language, she learned to play the hurdy-gurdy, a polyphonic instrument that is over 1,000 years old and was played throughout Europe

Sietse Bakker

Sietse Bakker (26) is one of Europe

Anita Ondine

Anita Ondine is CEO of Seize the Media, a global transmedia production company, where she is focused on the development of a slate of pioneering transmedia properties that are innovating new business models and modes of storytelling on a global basis. Anita started her career as an intellectual property lawyer, worked in the City of London where she performed a number of roles including legal advisory, operational risk management and was Senior Vice President at a major investment bank. She has a specific interest in harnessing the power of transmedia as a tool for social change and is currently spearheading a transmedia activist campaign. Anita is also Course Director at Transmedia Next, an incubator for emerging transmedia talent from across Europe.

Organizing team


Geneva, Switzerland
  • Anne Brochot
    Project Manager
  • Karen Mazzoli
    Press Officer
  • Clotilde Pupillo
    Project Assistant
  • Alison Norrington
    Online Communications Officer
  • Lisa Lemée
    Official Photographer