Theme: Meeting the Challenge!

It is a small scale evening event with two live speakers and two prerecorded TED Talks.

Norrköping Visualisation Center
Kungsgatan 54
Norrköping, Östergötlands län, SE-60233
Sweden

Björn Söderberg

Björns core message is: sustainable is profitable. It is better business to clean water than to pollute it, cheaper to recycle than to make new and throw away. Learn from his remarkable work in Nepal! When 19 Björn came to Nepal and started a recycling company. “There was garbage everywhere and my friends did not have any jobs”. He has built companies in Sweden and Nepal working with Recycling, IT, Cleaning and Fair Trade. All combine social responsibility with profitability. “My most profitable investment was teaching employees to read and write.” His Shine Cleaning is working to empower cleaners in Nepal. The company proves that it is better to pay employees well and focus on efficiently than working with minimum wage. Björn shows us that sustainable is profitable and that the future belongs to those who take responsibility today. This talk is from at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx

Sofie Lindblom

Sofie Lindblom is a multi-awarded MSE student at Linköping University, finishing her Master Thesis in Media Technolgy. She has a focus on visualization. Driven & happy with a weak spot for adventures, fancy tech products and cocktails. Loves to go in 100% in everything she does regardless of if it’s about programming, sports or anything else. She works with the design team at Spotify and writes a blog for womengineer.org. When she has some time over she loves to travel, go to concerts, wine&dine and hang out with friends. Preferably all at the same time. For her visualization is when you take something large and ungraspable and transform it into something our human senses can understand and process. Visual beauty has always been very important to me. She loves photography, art and architecture. The Media Technology program has opened up a world of endless opportunities of what you can do within the field. Before Sofie started studying she had no idea how much cool stuff you can do.