5,472,620 views | Tim Harford • TED@Merck KGaA, Darmstadt, Germany
A powerful way to unleash your natural creativity
What can we learn from the world's most enduringly creative people? They "slow-motion multitask," actively juggling multiple projects and moving between topics as the mood strikes -- without feeling hurried. Author Tim Harford shares how innovators like Einstein, Darwin, Twyla Tharp and Michael Crichton found their inspiration and productivity through cross-training their minds.