Ideas worth spreading

A powerful way to unleash your natural creativity

5,504,047 views | Tim Harford • TED@Merck KGaA, Darmstadt, Germany

What can we learn from the world's most enduringly creative people? They "slow-motion multitask," actively juggling multiple projects and moving between topics as the mood strikes -- without feeling hurried. Author Tim Harford shares how innovators like Einstein, Darwin, Twyla Tharp and Michael Crichton found their inspiration and productivity through cross-training their minds.

What can we learn from the world's most enduringly creative people? They "slow-motion multitask," actively juggling multiple projects and moving between topics as the mood strikes -- without feeling hurried. Author Tim Harford shares how innovators like Einstein, Darwin, Twyla Tharp and Michael Crichton found their inspiration and productivity through cross-training their minds.

About the speaker

Tim Harford

Economist, journalist, broadcaster

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Tim Harford's writings reveal the economic ideas behind everyday experiences.

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About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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