Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question: "Why?"  His examples include Apple, Martin Luther King Jr. and the Wright brothers ...

Simon Sinek: How great leaders inspire action

How great leaders inspire action

People don't buy what you do; they buy why you do it. This belief is the cornerstone of impactful leadership and innovation.

The law of diffusion of innovation explains why belief-aligned customers are crucial for a product or idea's mass acceptance.

Great leaders inspire action by communicating why they do things, not just what they do, tapping into beliefs and emotions.