Content without Context is Useless
Sanjay Shenoy, a content marketing expert, dwells upon how content without context is useless and sometimes can be harmful with implications which are far-reaching than you think. To understand this, he takes us back in time to understand the evolution of information (content) creation, storage and transmission. His idea, although sounds counterproductive, might be where we are inadvertently headed to. He also talks about how you, as an individual or as an organisation can make content more impactful.