Ideas worth spreading

What nonprofits can learn from Coca-Cola

1,564,202 views | Melinda Gates • TEDxChange

Melinda Gates makes a provocative case: What can nonprofits learn from mega-corporations like Coca-Cola, whose global network of marketers and distributors ensures that every remote village wants -- and can get -- an ice-cold Coke? Maybe this model could work for distributing health care, vaccinations, sanitation, even condoms ...

Melinda Gates makes a provocative case: What can nonprofits learn from mega-corporations like Coca-Cola, whose global network of marketers and distributors ensures that every remote village wants -- and can get -- an ice-cold Coke? Maybe this model could work for distributing health care, vaccinations, sanitation, even condoms ...

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Melinda Gates

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Melinda French Gates is cochair of the Bill & Melinda Gates Foundation, where she puts into practice the idea that every life has equal value.

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This talk was presented to a local audience at TEDxChange, an independent event. TED's editors chose to feature it for you.

Read more about TEDx.