Automotive design: the life cycle for inspiration
19,990 views |
Laurens Van den Acker |
TEDxSaclay
• November 2017
What if the new design identity was based on the idea of the human life cycle ?
Since 2010, Laurens van den Acker’s design strategy has reflected six major stages of our lives: love, exploration, family, work, leisure and finally the wisdom that comes with these experiences. Symbolised by a six-petaled flower, the strategy drives the enterprise towards new strategy.