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约瑟夫派恩讲解消费者的欲望
1,391,325 views |
Joseph Pine |
TED2004
• February 2004
Read transcript
消费者想感觉到他们所购买的是真实，但是“大规模个性化”作者约瑟夫派恩讲到销售真实性的困难，因为，真实本身就不存在。他讲到了几个也许是人造的体验，但是仍然成就了亿万富翁。
business
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consumerism
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