Ideas worth spreading

3 strategies for effectively talking about climate change

1,272,707 views | John Marshall • Countdown

Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.

Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.

Learn more about Potential Energy Coalition, a nonprofit that is shifting the narrative on climate change.

Join Science Moms, a group of scientists and mothers who are educating and encouraging action on climate.

About the speaker

John Marshall

Environmental advocate, communications strategist

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John Marshall is changing the way people talk about climate change so that we can better understand and act against it.

Anthony Leiserowitz et al. | Yale School of the Environment, 2020 | Explore

Yale Climate Opinion Maps 2020

Tony Leiserowitz and his team at the Yale Center for Climate Change Communication are doing incredible research on how the public perceives climate change. These opinion maps show how Americans' climate change beliefs, risk perceptions and policy support vary at the state, congressional district, metro area and county levels. Tony's research has been indispensable to the sector.

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Science Moms

I am blown away any time I hear one of the Science Moms speak on the issue of climate change, whether they're offering an accessible explanation of carbon pollution or sharing a heartfelt story as to why they care so deeply about the issue. This website shares more about their backgrounds, their research areas and houses all of the campaigns that we've worked together on. I'm honored to learn from them and help spread their message far and wide.

Learn more

Learn more about Potential Energy Coalition, a nonprofit that is shifting the narrative on climate change.

Join Science Moms, a group of scientists and mothers who are educating and encouraging action on climate.