Name: 3 strategies for effectively talking about climate change
Uploaded: 2021-04-22T11:57:41Z
Duration: 7 min 40 s
Description: Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.

Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.

John Marshall: 3 strategies for effectively talking about climate change

3 strategies for effectively talking about climate change

Environmental advocate, communications strategist

Switching to everyday language like 'pollution blanket overheating planet' can radically shift public engagement on climate change.

'Stop my flooding' resonates more than 'zero emissions', highlighting the power of local relevance in climate communication.

Personal stories from climate scientists about their children make the issue of climate change more relatable and urgent.