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人工智能时代的营销会发生什么变化?
754,420 views |
杰西卡-阿波特克 |
TED@BCG Paris
• November 2023
Read transcript
营销专家杰西卡-阿波特克（Jessica Apotheker）说：生成式人工智能将改变人类的工作，但我们仍然需要人类大脑来产生新的创意。她探讨了营销人员如何根据自己对数据或创造力的偏好，在人工智能世界中找到自己的位置，对未来的商业发展提出了务实而充满希望的看法。
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