2,032,830 views | Heidi Boisvert • TED Residency
How I'm using biological data to tell better stories -- and spark social change
What kinds of stories move us to act? To answer this question, creative technologist Heidi Boisvert is measuring how people's brains and bodies unconsciously respond to different media. She shows how she's using this data to determine the specific narrative ingredients that inspire empathy and justice -- and spark large-scale social change.