Make A Difference
Colin West |
TEDxSouthLakeTahoe
• May 2021
In a growing population we feel increasingly small, like our choices don't have an effect on our environment, our community or our planet; when in reality this is far from the truth. Colin West, Founder & Executive Director of the 501c3 Non Profit Organization Clean Up The Lake will discuss his career shift away from marketing and advertising in the alcohol industry and his choice to make a difference and use his time and efforts to do more for this world; he chose to launch the largest clean up in Lake Tahoe's history and decided to tackle this issue underwater where pollution has been sitting ignored for decades under the surface of the nation's largest alpine lake. Through his personal experiences he will show how each individual's choices is part of the overall direction our species is headed environmentally and socially speaking. The message he will drive home is that we all possess the unique ability within ourselves to 'make a difference', and that sometimes when we choose an area important to us that we are uniquely passionate about - you could even spark a movement in your wake that is unstoppable.