Ideas worth spreading

2,003,189 views | بکا مک‌کارن- تران • TED Salon: The Macallan

صنعت مدی که تمامی شکل‌های اندامی را -جسورانه و بی هیچ سرافکندگی- تجلیل می‌کند

طراحان مد قدرت تغییر فرهنگ را دارند-- و بِکا مک‌کارن- تران با استفاده از جایگاه و زیرساخت خود، برای توسعه تعریف محدود زیبایی در صنعت مد، از آن استفاده می‌کند. مک‌کارن- تران با نشان دادن نکته‌های برجسته و جالب از کار خود، در مورد الهامات پشت‌پرده‌ و هنجارشکن طراحی‌هایش صحبت می‌کند و نشان می‌دهد که چگونه زیبایی را در همه وجوه و اشکال تجلیل می‌کند. او می‌گوید: «من از مصرف‌کننده می‌خواهم بداند که چطور زیبایی را در تمامی شکل‌های اندامی، تجلیل می‌کند و می‌گوید: « می‌خواهم مصرف‌کننده بداند که آنچه نیاز به تغییر دارد بدن شما نیست -- بلکه لباس‌ها هستند.»

This talk was presented at a TED Salon event given in partnership with The Macallan. TED's editors chose to feature it for you.

Read more about TED Salons.

Learn more about the Chromat Pool Rules.

Support the Model Alliance, a nonprofit that promotes fair treatment, equal opportunity and sustainable practices in the fashion industry.

Envision a more body-positive world with NEDA, the National Eating Disorders Foundation, which supports those affected by eating disorders.

طراحان مد قدرت تغییر فرهنگ را دارند-- و بِکا مک‌کارن- تران با استفاده از جایگاه و زیرساخت خود، برای توسعه تعریف محدود زیبایی در صنعت مد، از آن استفاده می‌کند. مک‌کارن- تران با نشان دادن نکته‌های برجسته و جالب از کار خود، در مورد الهامات پشت‌پرده‌ و هنجارشکن طراحی‌هایش صحبت می‌کند و نشان می‌دهد که چگونه زیبایی را در همه وجوه و اشکال تجلیل می‌کند. او می‌گوید: «من از مصرف‌کننده می‌خواهم بداند که چطور زیبایی را در تمامی شکل‌های اندامی، تجلیل می‌کند و می‌گوید: « می‌خواهم مصرف‌کننده بداند که آنچه نیاز به تغییر دارد بدن شما نیست -- بلکه لباس‌ها هستند.»

This talk was presented at a TED Salon event given in partnership with The Macallan. TED's editors chose to feature it for you.

Read more about TED Salons.

Learn more about the Chromat Pool Rules.

Support the Model Alliance, a nonprofit that promotes fair treatment, equal opportunity and sustainable practices in the fashion industry.

Envision a more body-positive world with NEDA, the National Eating Disorders Foundation, which supports those affected by eating disorders.

About the speaker

Becca McCharen-Tran

Fashion designer

See speaker profile

Becca McCharen-Tran is creating a world where people of all shapes, sizes, gender expressions, ages, ability levels, races and ethnicities are empowered on the runway and beyond.

Jenny McQuaile | Beautiful Curve, 2017 | Watch

Straight/Curve: Redefining Body Image.

This documentary investigates body image and the industry leaders (myself included!) that are challenging society's unrealistic and dangerous standards of beauty. It’s a good primer on some of the methods used in the fashion industry to promote a narrow standard of beauty, and a look at some of the dangerous effects.

Janelle Okwodu | Vogue, 2019 | Article

"The 2010s Were a Turning Point for Diversity in Fashion"

Creating lasting change — and a larger worldview — in the fashion industry requires a community effort. And it’s a lot more than just my team at Chromat! This historical timeline by Vogue writer Janelle Okwodu looks at how the last 10 years have ushered in a new wave of inclusivity in fashion. I am so honored to be working alongside all these inspiring thinkers!

Kimberly M. Jenkins | kimberlymjenkins.com, 2019 | Article

"Research Focus: Fashion and Race"

This is Professor Kimberly Jenkins's groundbreaking field of study on the intersection of fashion and racial justice. Jenkins's work has laid a new pathway in academia that identifies and investigates the racist origins of fashion and who is considered beautiful. She also makes recommendations to move forward to a more just and equal industry by uplifting designers of color and teaching educational initiatives on race and fashion at global brands like Gucci and more.

| Explore

The Model Alliance

The Model Alliance, a nonprofit research, policy and advocacy organization founded by Sara Ziff, promotes fair treatment, equal opportunity and sustainable practices in the fashion industry, from the runway to the factory floor. The organization has successfully changed the fashion industry in very real ways, from requiring private dressing rooms backstage at runway shows to providing legal action in response to sexual harassment to working for fair treatment of garment workers. (And I’m on the board!)

| Explore

Open Style Lab

Open Style Lab is a nonprofit collaboration focused on creating wearable solutions for people of all abilities. They team designers, engineers and occupational therapists to conceive and build accessible wearables that address the needs with and for people with disabilities.

Mikelle Street | Out, 2018 | Book

"Born Beautiful: A Short History of Trans Models In Fashion"

In order to have true inclusivity in the fashion industry, we need to have diverse decision makers behind the scenes as well as in front of the camera. This brief history of transgender designers like Gogo Graham and models like Tracey Norman helps to shine a light on the discrimination many trans trailblazers have faced as they become more visible.

About TED Salon

TED Salons welcome an intimate audience for an afternoon or evening of highly-curated TED Talks revolving around a globally relevant theme. A condensed version of a TED flagship conference, they are distinct in their brevity, opportunities for conversation, and heightened interaction between the speaker and audience.

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