Name: The paradox of choice
Uploaded: 2006-09-26T00:11:00Z
Duration: 19 min 23 s
Description: Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

Barry Schwartz: The paradox of choice

The paradox of choice

Redistributing choice from societies with excess to those with too few could enhance global well-being, presenting a paradox.

Excessive choice leads to decision paralysis and dissatisfaction, challenging the notion that more options enhance welfare.

Limiting options can increase satisfaction and reduce regret, suggesting that sometimes less is more in decision-making.