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17,426,678 views | Barry Schwartz • TEDGlobal 2005

The paradox of choice

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

About the speaker

Psychology professor

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Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life.

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