Алекс Ласкі: Як поведінкові науки можуть зменшити ваші рахунки за електроенергію
1,285,663 views | Alex Laskey • TED2013
Як гарантовано зменшити витрати на електроенергію? Не повірите: дізнатися, скільки платить ваш сусід. Алекс Ласкі показує, як примхи людської поведінки можуть зробити нас кращими, мудрішими користувачами енергії, та ще й з меншими рахунками до оплати.
Як гарантовано зменшити витрати на електроенергію? Не повірите: дізнатися, скільки платить ваш сусід. Алекс Ласкі показує, як примхи людської поведінки можуть зробити нас кращими, мудрішими користувачами енергії, та ще й з меншими рахунками до оплати.
This talk was presented at an official TED conference. TED's editors chose to feature it for you.
About the speaker
Alex Laskey helps power companies to help their customers cut down -- using data analysis, marketing and a pinch of psychology.
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This talk was presented at an official TED conference. TED's editors chose to feature it for you.