Diana Dosik: Why we need to treat our employees as thoughtfully as our customers

About this talk: Today’s companies know everything there is to know about their customers and will stop at nothing to ensure that their experience is pleasant and meaningful. But what if they directed some of the same energy at understanding and engaging their employees? What are the potential payoffs for a better motivated, more loyal, and imaginatively innovating workforce? Diana Dosik shares her experiences turning the tables of customer research and experience onto employees to create smarter and better companies.

About this speaker

Diana Dosik is a Principal at the New York office of BCG. She works primarily on healthcare and organizational projects with a specialization in pharmaceuticals and organizational behaviour. In 2008, Dosik spent seven months in the London chapter of Save The Children, where she led a program that reunified families across geographies. She graduated from Harvard Business School and Yale University with a BA in History of Science and Medicine. She is a Bikram yoga devotee and lives in Manhattan with her husband Matthew.

About this event

TED@BCG London was a TED-curated event featuring a diverse group of speakers from across the BCG community. Jointly produced by TED and BCG, the event put a spotlight on ideas, projects and insights that will contribute to the pursuit of growing ever onward and upward.

About TED Institute talks

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