Disrupt your Organiziation Yourself
Stefan Peukert |
TEDxRuhrUniversityBochum
• May 2018
Disruption may sound like a bad thing, something to avoid, something maybe even to fear. But what if it is necessary to experience some degree of disruption in the short-term in order to survive and achieve success in the long-term? Stefan Peukert argues that, in the future, all companies will be digital companies and that if an organization isn’t prepared to ‘disrupt itself’ from within, it will be disrupted by others. To him, it is not a question of “if”, but “when”.
Kodak was once the world’s foremost photography company. Today, it’s a cautionary case study in how not to conduct your business. In his talk, Stefan Peukert challenges the typical paradigm of the successful company culture, gives counter examples and lays out the characteristics of a more flat but also more successful organization. One that is ready for the digital future.
Stefan Peukert is a serial tech entrepreneur and investor. In 2011, he founded Ausbildung.de, which disrupted the German apprenticeship market by making it very easy for users to find and apply for the right apprenticeship opportunity online. With his current venture Masterplan.com, Stefan and his team aim to help corporations and their employees obtain innovative skills and quickly adapt to a rapidly changing digital world.