A call for morality in tech

What will happen in a world where the tech industry lacks a moral compass? What could be the effects of data exploitation on consumers? Sanne Kanis loves technology and its power to change and improve the world. The digital revolution has brought the most impactful products and services ever: streaming the music you like, booking your holiday in one click. How to do that without tech? Navigating your way in a new city with a paper map? Finding your future husband in the pub? Well that really feels old-fashioned, right? Sanne Kanis has been working in tech since 2007 at some of the world’s leading tech firms. It was only years later that she reflected on it and realised how easy it was to launch a product without understanding the long term implications for all stakeholders and society. How data easily could be exploited when there’s no ethics applied in the company. In her novel ‘The bubble’ Sanne addresses the down sides of this culture, where ‘move fast and break things ’ is king. In a world where data is the new oil, it’s adamant to put ethical boundaries in place to protect consumers from data exploitation and transparent algorithms. How could we help the tech sector in a more ethical approach? It’s time to move from return on investment to return on integrity, where education and regulation need to play a bigger part.