Ideas worth spreading

The currency of the new economy is trust

1,532,787 views | Rachel Botsman • TEDGlobal 2012

There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital."

There's been an explosion of collaborative consumption -- web-powered sharing of cars, apartments, skills. Rachel Botsman explores the currency that makes systems like Airbnb and Taskrabbit work: trust, influence, and what she calls "reputation capital."

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Help bring significant research studies on the collaborative economy to people's attention by submitting papers to the research hub, collaborativeeconomy.com.

About the speaker

Rachel Botsman

Trust researcher

See speaker profile

Rachel Botsman is a recognized expert on how collaboration and trust enabled by digital technologies will change the way we live, work, bank and consume.

Rachel Botsman | Wired UK, January 2016 | Article

New Trust Networks: Your Best Friend is a Stranger

Rachel Botsman | Harvard Business Review, October 20, 2015 | Article

The Changing Rules of Trust in the Digital Age

Rachel Botsman | Wired UK, May 18, 2015 | Article

41 Lessons from Uber’s Success

Rachel Botsman | Wired UK, August 1, 2012 | Article

The New Reputation Economy

Jason Tanz | Wired, April 23, 2014 | Article

How Airbnb and Lyft Finally Got Americans to Trust Each Other

David Brooks | The New York Times, June 30, 2014 | Article

The Evolution of Trust

Learn more

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

Help bring significant research studies on the collaborative economy to people's attention by submitting papers to the research hub, collaborativeeconomy.com.