Ideas worth spreading

How to find a wonderful idea

2,517,802 views | OK Go • TED2017

Where does OK Go come up with ideas like dancing in zero gravity, performing in ultra slow motion or constructing a warehouse-sized Rube Goldberg machine for their music videos? In between live performances of "This Too Shall Pass" and "The One Moment," lead singer and director Damian Kulash takes us inside the band's creative process, showing us how to look for wonder and surprise.

Where does OK Go come up with ideas like dancing in zero gravity, performing in ultra slow motion or constructing a warehouse-sized Rube Goldberg machine for their music videos? In between live performances of "This Too Shall Pass" and "The One Moment," lead singer and director Damian Kulash takes us inside the band's creative process, showing us how to look for wonder and surprise.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.

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OK Go

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OK Go fearlessly dream and build new worlds in a time when creative boundaries have all but dissolved.

This talk was presented at an official TED conference. TED's editors chose to feature it for you.