Ideas worth spreading

The joy of shopping -- and how to recapture it online

1,391,717 views |

Nimisha Jain |

TED@BCG

• October 2020

Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

About the speaker

Nimisha Jain

Commerce aficionado

See speaker profile

BCG's Nimisha Jain is a managing director and partner at the firm's New Delhi offices.

About TED Institute

Every year, TED works with a group of select companies and foundations to identify internal ideators, inventors, connectors, and creators. Drawing on the same rigorous regimen that has prepared speakers for the TED main stage, TED Institute works closely with each partner, overseeing curation and providing intensive one-on-one talk development to sharpen and fine tune ideas. The culmination is an event produced, recorded, and hosted by TED, generating a growing library of valuable TED Talks that can spur innovation and transform organizations.

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