Shopping is about more than just what you buy: it's a treasure hunt to discover something new, a negotiation to get a great deal, a time to catch up with friends and family. But for many, online shopping has turned the experience into an impersonal, unsatisfactory event. Is there a way to bring back the magic? With exciting examples from companies in India, Thailand and China, consumer expert Nimisha Jain introduces us to "conversational commerce," a new retail model that combines the convenience of a digital experience with the personalized touch of a real, human interaction.

Nimisha Jain: The joy of shopping -- and how to recapture it online

The joy of shopping -- and how to recapture it online

Conversational commerce merges online shopping's convenience with the nuances of human interaction, enhancing the buying experience.

Companies like Meesho, LazLive, and Pinduoduo are revolutionizing e-commerce by prioritizing personal connections and interactive shopping.

Conversational commerce merges digital convenience with the personal touch, enhancing shopping satisfaction and reducing returns.